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Creating the perfect job description

We know in the Moroney & Co Accountants office that a job description is a crucial document for defining the role’s tasks, describing the type of person you’re looking for, and stating your goals for how this new employee will fit into your company’s current operations. So, what should you put in your official job…

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Three key KPIs for your company to track

The Moroney & Co Accountants team are aware that once you begin trading, you’re faced with a new challenge – successfully managing the course of your brand-new business and making sure it’s a profitable enterprise. It’s easier to manage your startup’s sales and finances when you have access to the best possible information and data…

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Writing a mission statement

You’ve had your initial business idea and written a plan. But do you know WHY you’re creating this business, or HOW you’ll deliver your end product/service? What will the company’s underlying purpose be and how will your core values drive the business? To get these crucial elements ironed out, at Moroney & Co Accountants we…

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The importance of business development

At Moroney & Co Accountants, we know business development is one of the most important areas of focus for any ambitious business. If you want your business to grow, that’s going to mean having a razor-sharp focus on new opportunities and strategies. That could mean exploring new markets, or nurturing new partnerships. It might mean…

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Happy customers, happy bottom line

“Loyalty is when people are willing to turn down a better product or price to continue doing business with you” – Simon Sinek. At Moroney & Co Accountants we know if customers are unhappy, they’ll leave you for one of your competitors. If they’ve had a poor experience or been treated badly, some will go…

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A strong strategy is the heart of your successful business

We know in the Moroney & Co Accountants office that putting strategy at the heart of your business activity will not only give your business greater direction and focus but lead to stimulating, profitable fee opportunities too. It’s time to get started, we can help! Businesses that have clear objectives or goals, robust accountability and…

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Building resilience in your staff

We know in the Moroney & Co Accountants office that having a healthy workplace is a win-win situation for employers and employees alike, but it can be a challenge to create an environment that truly supports mental health and builds resilience. Research proves that investing in your people’s well-being is beneficial to both them and…

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Getting your operations up and running

The Moroney & Co Accountants team know that if you are ‘pressing go’ on your new business, you should be aware of the key elements to have in place before you begin trading are.  The complexity of your operational model will vary greatly, depending on the kind of business you’re setting up. A small two-person…

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Is your business getting a slice of the online retail boom?

We know in the Moroney & Co Accountants office that whether your business sells goods, services, or both, your customers are first searching for you online. Your website is more than simply an online storefront or basic business card. It can be a tool for marketing, customer acquisition, sales and compliance. It’s common to see…

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Outlining the ideal customer for your business

We know in the Moroney & Co Accountants office that customers form the beating heart of your startup. Without a stable customer base, you can’t generate sales, bring in income or create a viable business model. So, it’s vital for your new business to have a very clear and fleshed-out idea of your ‘ideal customer’.…

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